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Turns out, we were right! In a recent report from LinkedIn Learning, communication is the most in-demand skill for today’s job market. From day one we, launchbox, predicted that the most in-demand job skill people would need to get hired, promoted, or change careers would be great communication and connection with others. The Swedish job search engine, Jobbland.se, found that “effective communication was cited in job postings at more than 35 times the frequency of other soft skills such as empathy, conflict resolution, adaptability, and dependability.”

Communication is in demand now more than ever and that’s not changing anytime soon. When we peel back the layers and look at why this skill dominates recent job postings, we can see that while uncertainty, tolerance and diversity require communication, the pandemic has also increased the need for effective communicators.

The global workplace had been heading in this direction all along. With the increased use of AI and robotics in the workplace, a growing remote workforce, and technology allowing us to connect with people around the world, it’s never been more important that we know how to actually talk and listen to each other and establish connection. The ability to communicate along with the other soft skills like empathy and leadership will be your competitive advantage in the years ahead.

At launchbox, we focus on helping people bridge the gap by connecting with themselves and others. We have the tips and tools to help you increase the effectiveness of your communication, build stronger relationships, and create trust. In particular, we specialize in no BS, on-demand coaching that helps you quickly cut to the root of your problem so you can up your game and create impact for others. When it comes to better and more effective communication, put these 4 tips into practice this week and watch what happens:

Make it About Others

Remember WIFTHEM:  What’s in it For Them? This acronym is the backbone of great communication. It’s not about you anymore. People don’t care unless they know what’s in it for them. This is as true for the hiring manager on the other end of the phone as it is for your coworkers and clients. You must be able to demonstrate and articulate the value you bring to others. Before your next conversation or interview, take a moment to think about what the other person is really looking to achieve from their interaction with you and then DELIVER.

Ask Great Questions

Another way of making sure you’re staying other-focused, or to understand what people need from you, is simply to ask great questions. Great questions are open-minded, non-judgmental, and supportive. They allow you to begin the process of going deeper, to drilling down below the surface level to uncover needs, motivations, and challenges. When you understand what’s really driving and motivating someone, you’ll know how to make it about them and create value. Asking great questions gets you there!  Lead employees, teams, clients and yourself all by understanding where to meet them.

Use Our GPS Communication Strategy

Having conversations, whether difficult, with or without conflict, or just to demonstrate support, is a way of life in business. Having conversations that end painfully is never productive. So turn it around and have winning conversations. Use our GPS communication strategy to make sure you’re delivering impactful messages that are moving the relationship forward, rather than damaging it. GPS stands for Gratitude, Permission, and Shared Experience. It’s one of the fundamental frameworks we teach inside our Strengths & Story workshop. To learn more about how to use GPS in your workplace, click here to read our blog and grab our free worksheet that will guide you through the process.

Own Your Story

Before you can hope to communicate more effectively with others and create better relationships, you must first work from the inside out to really understand who you are and what you have to offer. Your story matters. It is the connection currency that you use to increase trust, build stronger relationships, and ultimately get things done. Think about it this way: how can you possibly connect to others if you can’t even connect with yourself? Start now by doing the work to get in touch with your own story. If you need help, just reach out – we’ve had thousands of people go through our Strengths & Story workshop and we’re ready to help you, too.

The future of work is now. Seize opportunity and chase relevance by up leveling your communication skills. Whether you’re trying to get the job, changing careers, have your eye on a promotion, or are launching your own business, great communication really really matters. We can help. Contact us to learn more about our personalized, on-demand coaching program that will help you get the results you’re looking for.