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It was and remains my favorite classic millennial question.

I was speaking at USC with graduate millennial students, teaching them how to connect to get the job they want by using our Inside/Out technique of understanding your strengths and story in away that it provides value to others. A down and dirty guide on how to get the job, promotion, girl/guy, sale, etc.

As a leadership keynote speaker I have the honor to help people help themselves by demonstrating how to win by making it about others. I covered all the basics and the secret formula that I know to be true as a millennial expert and coach. 5,000 millennials that have passed through our programs this year can attest to it working. I no sooner finished the brief lesson on the importance of identifying strengths, implementing the WIFThem mindset (“What’s in it for them?”), and owning your actions, when I asked for a question. And low and behold, a young college male in the front corner of the room raises his hand. There it was, the moment of truth, as to whether they really heard me and learned something.

“Well,” he said, “I got stuff but really, just tell me, How can I get paid what I’m worth?

I was surprised by his question. It was audacious and bold, in typical millennial fashion, only because it was the exact opposite of what we had just discussed. So I paused, took a breath and began. “Do I have permission to coach you?”

The millennial nodded yes, and I responded, “What is exactly the value you bring to the employer and how do you articulated to them initially and then through your work?”

After a few moments of silence, while the millennial was thinking of how to respond, I chimed in again.

“Dude, do you get it? I mean really? You’re asking the wrong question. What you should be asking is, how do I demonstrate what I’m worth in the market place so someone wants and needs me to come work with them, and teach and guide me and help me get really, really good at this work thing? The thing is, you can’t demonstrate it until you’re there. Focus on first gaining the skills to become valuable to the market place.”

As a millennial expert who has coached thousands of millennial employees, what this college student asked represents a typical trait of millennials. They are hungry for success. They want the grand prize (some say “trophy” but that is just plain caddy, lol) …and they want it now, now, now. They see friends and peers posting job promotion pictures on Instagram, celebrating at parties on Snapchat, and hearing about other millennials “striking it rich” on Facebook.

What happens as a result? Millennials feel entitled to earn higher wages. They are impatient and have FOMO (fear of missing out) on the success that they think all of their friends are experiencing right now. So, like the graduate student showed, they ask employers all the wrong questions because they don’t get it. They don’t get that hard work, learning skills, and demonstrating value all precede getting paid anything by the market. You need to be valuable to an employer to get paid anything, and moreover, you for shit sure better be able to explain what that is what you do and why it is so special.

This is where the magic happens. Dilemma, they don’t get it. Challenge: we need to help them get it. SO DO THIS: we, as millennial coaches, bosses, parents, and teachers need to step in and embrace the opportunity to guide our next generation leaders. While millennials’ drive and hunger for success is great, they need to check in with reality.

According to the Millennial Leadership Survey, over half of millennials surveyed already think they have the right skills to be a leader. Wow, because we know that not even remotely close to 50% of successful Boomers, Xer’s or Silent Generation have the real deal skills to lead. So how could millennials, who are new to work life, possibly get it? Not to mention they understand they need work: 43% of millennials said that their weakest leadership skill is having industry experience and 41% said technical expertise.

See the conflict? Millennials think they already have the skills required to lead and earn more in the workplace, yet their lack of experience (and awareness of it) proves otherwise. As a millennial coach in the workplace, use these three strategies to teach millennials how to demonstrate their value in the workplace.

1) Take Initiative

In a recent School of Greatness podcast episode, host Lewis Howes talked with Adam Braun, founder of MissionU and Pencils of Promise, about higher education and performing well at work. Braun touched on an important phrase that demonstrates how millennials can show value, as opposed to asking for it: “Don’t ask for permission, ask for forgiveness.” In other words: take initiative. It’s better to take calculated risks you believe will work and ask for forgiveness if they fail, rather than always wait to be told what to do and have your ideas rejected.

A good employee waits to be told what to do. A great worker reads the situation, predicts what needs to get done, and takes initiative to create a solution. Encourage your millennial employees to show, not tell. By doing so, millennials can effectively demonstrate their value.

As a millennial coach, you can inspire your millennials to take initiative by being supportive. Create an environment that fosters open feedback and transparency. Welcome new ideas and encourage innovation by instilling a go-getter mindset.

2) Showcase Strength by Leading From Strength

“Everyone is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.” – Albert Einstein

Each of your millennial employees has a unique skillset that can be of value to their organization. As a millennial coach, make it your responsibility to help your employees identify these strengths so they can lead with them. Workshops and strengths finder assessments are great ways to teach millennials how to understand their gifts and use them effectively in the workplace.

The best leaders in the workplace know what they’re best at, continue to hone in on those skills, and lead from their strengths. By learning how to access and showcase their strengths, millennials can demonstrate their leadership potential, while optimizing their unique skillset for the greater good of their company.

3) Invest in Growth

According to an article in the Harvard Business Review, over half of millennials rank the “opportunity to learn and grow” as “extremely important” when searching for a job. Millennials want managers who will invest in their growth so they can become capable, reliant, and talented leaders who can demonstrate their value to the marketplace.

“Millennials do need to be convinced why and how an organization will help them learn, grow, and develop, and further their careers.” –Harvard Business Review

As a millennial coach, create a leadership program where millennials can learn important skills like communication, relationship building, and technology-specific skills via online training. Millennials are looking for managers who are invested in their growth and areas to succeed that align with their natural interests and talents.

Understand what millennials want so you can help get them there…but make sure they grasp important business realities first. The millennial question of “How do I get paid what I’m worth?” is ridiculous…and it shows that Millennial coaches need to step in and help them understand why and how to reframe the question instead of just whine and complain. Help us change the question.

Teach your millennials how to demonstrate their value. Encourage them to take initiative and lead from their strengths by investing in their growth. This is how we can create future millennial leaders!

Are you looking to create next generation leaders who know their strengths and can deliver value? Check out our online tools, resources, and workshops!