LinkedIn recently released its first ever Top Attractor’s list: a list of the 40 most sought after employers in America. Here are the three common themes, which reveal why millennials love to work and buy from these companies.
1.) They are technologically and progressively relevant to the future economy
It’s no surprise to see Google, Facebook and Apple among the top 5 most attractive companies to work for. They played a significant role in the lives of millennials growing up, and continue to do so. “Google” has become a synonym for “search.” Apple, for anything including iPhones and MacBook laptops, and Facebook are used daily among millennials. The remarkable technological abilities, coupled with their relevance to the progression of how our society will advance, make these companies extremely attractive to generation Y.
Airbnb and Uber broke the top 10 also, and these companies are not even 10 years old! Airbnb and Uber have revolutionized the way the world, and millennials, view technology as a means to do business. These companies have disrupted and decentralized the taxi and hotel industry, changing the flow of billions of dollars into the hands of a new shared economy, which is attractive among millennials.
2.) They stand for something visible and are uniquely differentiated
Salesforce came in at #2, which might seem surprising at first glance. However, Salesforce, whose mission is to help you “connect to your customers in a whole new way,” is transparent about who they are and what they stand for. They have an entire sustainability section on their website, detailing how they are saving the environment (while being tech savvy) through their cloud computing model. A win-win for millennial workers and customers.
Starbucks also broke the top 40, which is no surprise considering they’ve made the World’s Most Ethical Company list the past 10 years in a row. Starbucks is not only an attractive employer to millennials, but also an attractive hangout spot where they can connect by drinking their lattes, talking with friends and getting work done.
3.) They care! About both their employees and customers
A fun brand with generous benefits and great learning potential is the perfect combo that millennials find irresistible. Pandora, coming in at #16, provides various employee recourse groups and gives each employee 40 hours of paid time off to volunteer. McKinsey, coming in at #23, has a “Take Time” program, offering 5-10 weeks each year for employees to pursue interests and passions. Ingrained in these companies is a commitment to the wellbeing, personal growth, development and learning of their employees. Gallup finds that this major perk engages their employees and makes these companies most desirable among millennials.
Box, a tech company coming (#25 on list), offers free lunch and weekly yoga classes. LiveNation, the live event and ticketing company, offers employees the opportunity to attend live sporting games, concerts and festivals, a surefire plus to any millennial. These special perks are great and make it evident these companies aren’t just fixated on work, but that they also integrate fun and wellness into their culture. It’s more than just the freebie when you peel the layers—these perks also communicate, “we care about you and want to help you learn and grow personally and professionally.”
Integrate these 3 themes into your workplace today to attract top millennial talent like linked in’s TOP 40 Attractor’s List today!
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