Let’s face it, there’s always something we could be doing better in our business. These changes may be different for everyone, but they can always be broken into two categories: minor adjustments or game changers. A minor adjustment may improve the way your business runs, but a game changer redefines it. It allows you to function on an entirely different level than you were before.
A game changer can be an action, a decision, a new system or process, or simply a new idea.
Have you found yours yet? If not, here’s how you can discover your company’s game changer.
Ask the Right Questions
In order to find your big idea, you have to know what you’re seeking. Define the industry you want to conquer in clear terms.
- Who is the audience, and how do you want to impact them?
- What are other industry leaders doing?
Next, take a hard look at your company.
- What do you want to change about it?
- Do you want more growth, a better image, more client loyalty?
- What are your goals and how can you reach them?
During this step, you should also decide what you’re willing to sacrifice to achieve these goals. If your company has always been a “mom and pop” establishment, you might have to lose that title to become a truly innovative organization. You may have to abandon other ideas to change course entirely, and you may have to let go of employees who are resistant to change. If you decide what you’re willing to lose ahead of time, it will be easier to make the decision later.
Use inspiration from others when you need it, but don’t let it be your driving force. The best innovators are self-made, not copycats. Sometimes, however, we have to accept that perhaps we aren’t capable of ingenuity on our own. If this is the case, surround yourself with talent. Whether you’re hiring the brightest minds in your industry or cultivating talent among your existing team, you should strive for a culture of creativity to fuel your game changing potential.
Success won’t come immediately. There will be false starts and disappointments, but with persistence you’ll find your “ah-ha” moment. The key is to take each discouragement as a learning experience, and build on your failures to achieve your ultimate goal. It takes humility to acknowledge your strengths and weaknesses, but with persistence, you can use both to reach your objective.
By asking the right questions, you can help create a blueprint of what your game changer might be. Once you tap into your creativity and perseverance, your path to this defining moment in your company’s story will become clear.
Are you ready to find your game changer?