The 6 Simple Ways to Pump Up Your Career or Business for Success in 2021

2021 is here. The time of year where we pledge to take the lessons from the past twelve months to make ourselves better has officially arrived. Even though, between us, making ourselves better is every friggin’ day for types like us.

2020 and the COVID-19 pandemic shit show has changed absolutely everything about our lives forever. From the way we work, to the way we celebrate our holidays, and, most of all our lens for purpose-based behavior. So, looking for ways to reinvent your relevance, to pump up your career or business, and to create the impact and success you were meant to have in 2020?  Let’s go….

Focus on developing your skills with these 6 Simple Ways to Crush It in 2021. Know them, understand them, internalize them, and reach out to us for help implementing. We’ve got your back!

1. Create Good Habits

Good habits for you are foundational. You can’t make a difference or impact anyone else if you don’t take care of yourself first.

Good habits can slide, however, so it’s time to bring them back in the New Year! If your habits were a little lacking in 2020, now is the time to really commit and change your life.

Good habits look different for every person. Do what works for you.

At a minimum, they should include some daily commitment in each of these key areas: health, fitness, relationships, reflection, and growth. Want examples? Here are some keystone habits you might consider adding to your daily routine this year:

Exercise for 30-60 minutes every day.  Or just move for a set period daily!!!!

Eat With Awareness: Be cognizant of what you eat and how it makes you feel.

Meditate Daily.

Focus on Gratitude.

Connect With Others Who Lift You Up Daily: face-to-face or on the phone/Zoom with one person every day.

Learn and Grow: Spend fifteen minutes each day reading or listening to a podcast for self-development.

The list goes on from there. Need more ideas? Reach out to us anytime and we can suggest some micro changes you can make to your daily habits.

2. Know and Understand the Power of Relationships

Good and healthy relationships matter! They are the single most important life/work skill. So, work on them. Follow your ABC’s: Always Be Connecting. The most successful people in the world know, understand, and practice this. However, we generally suck at cultivating new relationships and strengthening our existing ones. COVID-19 and social distancing definitely has not made this any easier.

Great communication is one of the critical components of relationship-building. You can probably think of a few examples from your own life where poor or miscommunication contributed to hurt feelings, anger, and even relationship damage. This is why it’s so important we learn to communicate at a high level. We published a recent blog all about communication – click here to check it out and learn some new tools for success.

If we want to succeed in 2021, we have to put aside our excuses and commit to learning this critical skill. Don’t forget – one of the most important relationships is the one you have with yourself. This year, go deep with others AND yourself to create impact.

3. Understand and Leverage Your Strengths

If you’ve been through our Strengths & Story workshop or coached with us, you know we start by helping you identify your strengths. One of our favorite tools is StrengthsFinder, though that isn’t the only way to get a handle on what you bring to the table. Your friends, family, peers, and bosses can all help you identify the areas where you naturally shine.

Come up with a list of your 3-5 top strengths and then audit your life by asking a series of questions:

– How are you already using your strengths to your advantage?

– What areas of your job or career are a mismatch for your strengths?

– How can you do more of what you’re good at in the future?

To be successful in 2021, lean in to your strengths, what makes you uniquely great, and be able to articulate them. Knowing, understanding and explaining how to really leverage your strengths will help you help others. In turn, this will help get you exactly where you want to go, whether it’s a promotion, new job, or new business.

4.Know Your Values, Passions, and Skills

In our book, Chasing Relevance, we presented a simple equation:

Strengths + (Skills + Passions + Values) = Your Value to Others

Once you’ve identified your strengths, it’s time to focus in on identifying your values, passions, and skills. These four things together constitute the value you can bring to others. When you know and can communicate that value, you can create more impact, more success, and play a bigger game.

Start right here and now by learning the difference between values, passions, and skills and brainstorming a short list for each.

-A Skill is something we have that others would value or that gives value to others. A Skill is something learned, developed, or honed, rather than a natural predisposition.

-Passions are those things that make your heart sing, that light you the hell up. These are usually easier to identify and often found by considering the answer to this question: what would you do if money didn’t matter?

-Values are your real deal principles or standards of behavior. These are NOT the things you value like family, friends, and security. Your Values are your personal code or way of being.

5. Develop a Personal Brand

You might not think of it this way, but you have a personal brand and story. Just like a corporate brand, your personal brand says something about you. When people work with you, speak with you, interact with you, they have certain expectations of what that experience will be like. Just like how we look at the Apple logo and think quality, sophistication, and leading-edge technology, people look at us and form opinions of our brand.

The good news is, just like a corporate brand, you have control over your personal brand and story. You get to choose who you want to be and how you want to be perceived by the world. You just need to then deliver on that promise every single time.

After the rough year we had in 2020, you might be ready to reinvent and refresh your personal brand and image for 2021. We can help! Reach out to us to learn more about our on-demand coaching product, Hooga. It includes a great module all about finding and living your personal brand.

6. Learn How to Tell a Connective Story

In this hard and scary year that disconnected us from our teams, peers, clients, friends, and family, we learned the value of connection. Being able to form connection with others quickly, no matter the medium, is one of the most critical skills for our success in 2021.

At launchbox, we teach our clients how to tell their or their company’s connective story. A connective story is one that communicates your own value to others in a way that demonstrates the impact you can make for them. Think of it as an answer to the age-old interview question, “Why should I hire you?” While we might not be job hunting and going on interviews, every single conversation we have with others is built around versions of that same question. “Why should I listen to you?” “Why should I trust you?” “Why should I continue working with you?” Connective stories answer these unspoken questions. They also allow space for the other person to feel heard. Being able to listen and absorb feedback is as important, if not more important, than what you actually say.


After reading through this list, you might find that you’re doing okay in a few areas while lagging behind in others. Or maybe you’re struggling in all six areas.  That’s fine. Just start!!!!  Start from where you are and make a commitment right now to doing something about it. If you want tomorrow to be different than today, then you need to be different.

We want to help get you there. It is what we do. From personalized coaching, team training, leadership development, to on-demand training with Hooga, we can help you make this your best year yet.

Go ahead, test us. We’ve got your back with these 6 Simple Rules to Coach Yourself to Success.

The Top 4 Reasons Personalized On-Demand Coaching is More Important NOW Than Ever in the Virtual Workplace!

We’ve led the charge in speaking about why coaching is so beneficial and more specifically, spoken extensively at keynotes and workshops all over the country about the value of on-demand coaching. We also see coaching as “the new training and development” and of the utmost importance to the development of our next generation of leaders as our workplaces continued to change and evolve rapidly. Though no one could have predicted our workplaces would be required to drastically shift literally overnight, through COVID-19. It is crystal clear that what hasn’t changed is the need for personalized training and support for people who want to become their best selves and succeed in spite of every challenge. And there’s no bigger challenge right now than COVID-19.

The facts are that we’ve been fortunate to have coached thousands of individuals around the world, across industries and generations. We know and guarantee that coaching is the key way high-performance individuals can improve their results, achieve their goals, and make a greater impact on the world. But now, it’s never been more important as we deal with feelings of isolation, anxiety, fear, frustration, and uncertainty – everything that goes along with trying to work through a global pandemic.

Here are just a few reasons why you should consider hiring a coach to help you crush your goals in business and in life:


You’ll Get to Focus on the Most Important Relationship in Your Life: Yourself

Coaching helps you work from the inside out. We know that you can’t help others or make an impact for them if you don’t know who you are and what you really have to give. Personalized, on-demand coaching is your opportunity to create the space you need to work on yourself. Specifically, creating space between stimulus and response and owning your thoughts are the most important factors in creating success. Coaches can and must help you learn to articulate your story and connect to yourself so you can build better and stronger relationships with others. Helping you discover your own values and what really matters to you so can connect to purpose, contribution, and impact in everything you do is what we all seek.


You’ll Own the Gift of Self Reliance:  Accountability

With all of us working at home with little to do outside of work and family life, it’s easy for time to just slip away. To get caught up in the “doing” of our day-to-day lives without pausing to reflect and make sure we’re actually making progress and developing ourselves. Your coach will help you find tools to hold you accountable through regular check-ins to help you bust through any obstacles, so you create the change you’re seeking. We guarantee changing your life is a no BS business where coaches can help cut right to the heart of your problems.


You’ll Be Pushed Outside Your Comfort Zone

Unlike your friends and family, your coach isn’t there to keep you safe. They will create a safe space for you to grow and change, and their real job is to push you. In order to become your best self and stop being stuck, you have to get outside your comfort zone, dig deep, and do the hard work. Your coach will push you when you need it to help propel you forward. In our lifetime, the world has not been tougher than it is right now. But in every obstacle, there is opportunity. Coaches help you find your superpower, articulate it, and push through and seize those opportunities so you can succeed and make a big impact for others.


Your Opportunities and Income Will Grow

Now this isn’t the only reason to pursue personalized coaching, and yet it is a big motivator for a lot of people. Whether you want a promotion, a raise, a new career, or to start your own business, coaching can help you meet your goals and more. Coaches are experts at helping people get to the next level and as a result, many of our clients do experience an increase in opportunities and income. Just another benefit of investing in yourself!


Wondering how coaching can help you change your life? Reach out to us to learn about our options for personalized, on-demand coaching. From one-on-one coaching with one of our launchbox coaches to virtual, on-demand learning through our new product, Hooga, we are here to help you get where you want to go. Guaranteed! Start your journey now – reach out!

Is the Golden Rule Good Enough?

Is the Golden Rule Good Enough? How to become an other-focused leader. We all know the Golden Rule. But what if I could give you even more than The Bible?

Yes, you’ve heard the Golden Rule repeatedly from everyone ranging from your mom/dad to your teachers, your bosses and even the brands you love. The Golden Rule: yes, it’s been drilled into your mind through repetition.

Ok, so say it with me.

Do unto others as you’d have them do unto you.

It’s well-intentioned enough, at least if we assume you’d like to be treated well, whatever your definition of “well” is. However, the Golden Rule – and individuals and organizations that operate under its assumptions – can sometimes exacerbate communication gaps that exist between Millennials and their managers.

You ask, Dan, “How is that?”

By making assumptions about others. The Golden Rule assumes that you are the expert – “my way is the highway” – on how others would like to be treated in the workplace.

“I am the one with the gold and because of that, I know best.”

It fosters an atmosphere of distrust and can further the divide between generations.

Research conducted by Pew states that ONLY 19% of Millennials say most people can be trusted, shockingly and significantly lower than the 31% of Gen Xers, 37% of Silents, and 40% of Boomers who agree that most people can be trusted.

This is at odds with other Millennial values of communication, transparency, and the desire for trust in organizations.

Managers have reported that Millennials are disengaged and lack loyalty…

But who would be engaged with and loyal to an organization or individual they cannot trust and feel does not have an accurate grasp of their values? Of what they desire from a job or, more importantly, life?

It’s clear that a massive chasm exists.


Here’s one reason:

Because the Golden Rule does not cut it.

In the rest of this article, I’ll tell you why the Golden Rule, while useful in some cases, it just doesn’t work hard enough for us anymore, and why you need to upgrade and shift to the Platinum Rule instead (see below), and the three ways to use it to connect with Millennials right now.

The primary reason why the Golden Rule can’t cut it anymore is:

It’s selfish.


Wait. What?

On its surface, the Golden Rule appears to have the best interest of others in mind.

“Do unto others…”

The Golden Rule is used as a tool to direct the behavior of people towards an end that we assume is positive – if you want to be treated well, you should treat others well.

But if we dig a bit deeper, we find that the Golden Rule is really selfish and not selfless.

It is about ourselves.

It’s about “us” and assumes we know what is best.

The true nature of the Golden Rule reveals itself in the second half of the phrase.

“As you’d like to be treated.”

The Golden Rule makes the mistake of assuming that you know how others would like to be treated. And with the diversity of today’s world, how can make that assumption? You assume that someone possesses the same values as you, interprets and communicates in a way that is in alignment with your own belief and value systems, and ultimately, presumes that you know how others would like to and should be treated.

It’s not about the other person at all.

It is entirely about you and how you’d like to be treated.

What rule should be guiding your action instead? What rule can you allow to inform your behavior as a leader in the workplace and bridge the gap between Millennials and their leaders?

The Platinum Rule

The Platinum Rule has one significant difference to the Golden Rule that is crucial to bridging the gap between leaders and followers, Millennials and other generations.

The Platinum Rule is:

Treat others the way they want to be treated.

To create meaningful, sustainable results, both sides, Millennials and their managers, need to bridge the communication gap.

In “The 7 Habits of Highly Effective People,” Dr. Stephen Covey argues that an effective communicator should “seek first to understand, then to be understood.” He highlights the tendency for individuals to filter experience and messages through their own worldview, saying that people understand things “autobiographically.”

The Platinum Rule does as Dr. Covey suggests. In treating others the way they want to be treated, we must seek to understand them – their beliefs and values – before being understood.

The Platinum Rule helps us bridge the gap between Millennials and their managers because it encourages communication, vulnerability, and authenticity.

Here are our 3 ways to use the Platinum Rule in your workplace.

  1. Guide by teaching skills, connection and value to millennials.

    We see it time and again throughout our work with Millennials. We know they are hungry, dedicated, and eager to learn but they lack an essential tool to thrive in the modern workplace: the ability to clearly and concisely articulate their values. Rather than viewing this as a weakness in Millennials, we can choose to see this as an opportunity. According to a report from the PWC, professional development is Millennials “first choice benefit from employers.” Through collaborating with Millennials. You can help them articulate their values to connect with others to create an atmosphere of trust while satisfying their primary desires.

  2. Grow  your game on Asking Great Questions

    If you ask good questions, you will get good answers. But if you ask great questions the world will open for you.  Seems easy enough, right? To implement the Platinum Rule, we must challenge ourselves to ask great friggin questions. You should teach how to master this process.  A great question is open-ended, nonjudgmental and supportive. It invites others into a conversation, seeks to understand the needs, motivations, and challenges of others, and empowers others to solve problems on their own. Some examples of great questions are:

    1. What are your thoughts and goals on _____?  Why?
    2. Interesting! Can you help me understand your point of view more?
    3. What are you currently experiencing or going through? How can I help serve you better?

    These questions encourage thoughtfulness, probe others to dig deeper into their own views, and demonstrate an interest in their emotional well-being.

  3. Practice Empathetic and Deep Listening

    Active listening is a skill. To listen deeply and empathetically, you must:

    1. Be present
    2. Be genuinely curious
    3. Be caring and concerned
    4. Show respect and keep quiet
    5. Strive to help the question asker

Active listening is about being deeply engaged with the speaker, seeking to help elucidate and understand their viewpoint. Rather than waiting for your turn to speak, you are present with whomever is speaking and can ask probing questions to further understand what they are telling you.

These three rules will be your game changer for culture, sales results, and relationship enhancement. It will create loyal Millennials and a kick-ass culture.  Ask us how we can help you employ the Platinum Rule to bridge the communication gap between Millennials and their managers.