After training over 14,000 millennials around the world from the United States to as far away as Singapore, I’ve discovered that millennials all want the same four things from their employers. The good news? It’s not rocket science. The bad news? Most employers are still not getting it right with their millennial and gen z employees.
Millennials around the world face unique pressures from their governments, culture, and society, but they’re pretty united on what they want out of life, especially from the workplace. Just take a look at this Reddit thread from the summer of 2018 – I’m sure you’ll notice that a lot of the ideas floated by the millennials in this thread sound identical to things you’ve heard from the mouths of your own millennial employees.
The problem of connecting generations is not an American problem, but a global problem. And whether you have a mom-and-pop shop or own an international powerhouse, you need to pay attention to the things your younger employees want from you in order to better connect with them. Getting it right with all your employees is the real key to company growth. So if you want to grow in 2019 (and I bet you do!) you need to learn and implement these four concepts in your workplace:
Millennials Want to Learn and Grow
Millennials want to learn from you, gain real skills, and grow their careers. They are looking for employers who can mentor and guide them or at the very least, make sure they’re getting the education and developmental support they crave.
If you’re not up for mentoring your employees (though I highly encourage you to be that for them) there are tons of resources you can provide them with instead. Earlier this year we talked about the eLearning Revolution. Allow them to sign up for webinars, online conferences, and even courses that will either further develop their skills for the role they have or help them move towards the job they want within your company. You can also send to in-person conferences, seminars, masterminds, networking groups, or workshops to support their professional development. Once a month we teach Strengths & Story here at launchbox – click here to send them to our next workshop. We can also come to your office and work with your team directly.
Millennials Want You to Be Real With Them
As digital natives, the average millennial can sniff out BS a mile away. They’ve seen it ALL. Every sales scheme, fake photo, doctored video, or piece of fake news out there. By default, they expect that people aren’t being honest with them – so it’s up to you to BE REAL!
Millennials want to know your real-deal vision for your company, your plans, goals, and how they specifically fit into that picture of the future. They want to know if there’s potential to grow with your company and if there is, if your vision for their role aligns with their own personal goals. Again, they want to learn and grow and need to know if your company is the place for them to do that. But they can only be sure of it if you get real with them and communicate authentically and transparently about where you’re going.
Millennials Want Great Feedback and Communication
Millennials want authentic feedback from you and clear communication about your expectations for them. They are trying to better themselves both to serve their own goals and yours, but they can’t do that if you’re not straight with them. Learn to deliver honest and consistent feedback daily and coach them to do the same for you. Yes, you deserve great feedback, too! Feedback is how we all learn and grow.
You also need to teach and model good communication skills for your millennial and gen z employees across all mediums: face-to-face, phone, email, and text. For some of your employees, your business might be their first “real job”. So don’t be surprised if they don’t communicate in a way that’s appropriate for the workplace. But it’s up to you to teach them! Don’t be the boss that gripes about them under your breath without doing anything to fix the problem. If you don’t help, then you’re PART of the problem!
Millennials Want Purpose and Contribution
Perhaps above all other things on this list, your millennial employees want to feel that their work has purpose and that they’re contributing in some way, whether it’s to your company or the world at large. For some companies, purpose and contribution are embedded into their very DNA. It’s easy to see who they serve, why they serve them, and how they’re making a difference. But for other companies, it’s not so clear-cut. That doesn’t mean you’re off the hook though. Your millennial and gen z employees want purpose and contribution. And it’s up to you to give it to them or risk losing them to another company that will.
Not sure how to connect the who, what, why, and how of your company to topics of purpose and contribution for your employees? We can help. We can assist you in discovering and developing your personal story and by extension, your company’s story. When you know who you are and what you stand for, you can better articulate what your company is and what IT stands for. The clearer you can make the vision, the better you’ll be able to help your employees find their own purpose and contribution within your company. Because they’re right: the best way to motivate people and retain them, is to give them the sense that what they do actually matters.
Having trouble connecting the generations in your workplace? Reach out to us at launchbox to discuss how we can help!
