Step Up Your Game, Develop a Personal Brand

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Great branding doesn’t just apply to businesses. In fact, you can develop your own personal brand and jumpstart your career in any industry. But your personal brand isn’t about a good color scheme and font; rather, it involves identifying your strengths, values, and passions and using these attributes to build your professional presence. Here’s how you can create your own personal brand and give your career the boost it needs.

Identify strengths & weaknesses

During interviews, you’re likely asked about your strengths and weaknesses as an employee. But when you’re building your personal brand, you’re digging much deeper than these questions suggest. Identify a few things that you do particularly well. To get yourself started, you can ask yourself the following:

  • During your past successes, what was it that made you so successful?
  • What skill do you find yourself using the most in challenging situations?
  • What are some strengths others have identified in you?

Once you’ve created a list, narrow it down by deciding which skills you would enjoy using on a daily basis. This will help you identify a long-term brand path that will be both successful and enjoyable.

Network

Climbing any career ladder requires a little help. Fortunately, you have a built-in support system with your coworkers and upper management. Start by establishing a mentorship with senior staff, or by helping others around the office with small projects.

You never know who might lend a helping hand, so make connections in unexpected places to build potential in your professional network. If you make a habit of adding value to your work relationships, this will become something you’re known for and word travels fast of helpful, enthusiastic professionals.

Blend personal & professional

A great way to build your personal brand is by getting more involved with extracurricular activities around the office. Is there a party planning committee? Ask to join. You can also create your own social groups, whether you’d like to organize a monthly company outing or a book club among coworkers. This pro-activity and positive attitude will add a richness to your personal brand that will help keep you at the top of your game.

Get noticed

Finding ways to stand out can be difficult, but if you’re charismatic, open-minded, and willing to take advantage of new opportunities, you’ll find yourself getting noticed by your superiors and your coworkers alike. Be careful that you don’t have any traits that can negatively impact your personal brand, whether that’s tardiness, lack of professionalism, or unreliability.

Changes won’t happen overnight, but if you maintain these good habits over a period of years, you’ll successfully build your own personal brand and establish yourself as a person worth working with. Plan for the future with a well-developed, carefully designed personal brand.

Are You a Servant Leader?

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Is your organization built for servant leadership? This business philosophy can change the way you do business from the top down, allowing you to create a stronger company and a more inclusive work environment. Here’s how you can recognize if your organization will support servant leadership, and how you can establish this innovative system.

What is servant leadership?

Servant leadership is a set of business practices that allows leaders to establish meaningful connection with their staff, improving their morale, productivity, and engagement. To accomplish this, servant leaders set aside their own ambition and adopt a “serve first” mentality.

They ensure that the needs of their staff are met, whether that’s a more comfortable work environment, personal and professional development opportunities, and well-being exercises. Servant leaders share their power and promote the spread of ideas and the inclusion of every voice in the organization.

Is your organization ready?

One of the big things that can get in the way of servant leadership is your company’s culture. Does your organization prioritize a corporate structure or performance-based recognition? In these structures, it can be difficult for leaders to elevate others to a shared leadership position, or encourage development for traditionally overlooked staff members.

Another area that can be examined is how your company identifies and encourages leadership candidates. Do they target aggressively ambitious candidates or those who are more inclined to help others before themselves? This can be a strong indicator of whether or not your organization will be accepting of this philosophy.

How to become a servant leader

If your company is open to servant leadership, you can work to develop some of the best practices of this modern philosophy. Larry C. Spears, former president of the Robert K. Greenleaf Center for Servant Leadership, wrote the 10 most important characteristics of servant leaders, including:

  1. Listening
  2. Empathy
  3. Healing
  4. Awareness
  5. Persuasion
  6. Conceptualization
  7. Foresight
  8. Stewardship
  9. Commitment to the growth of people
  10. Building community

An individual with the drive to become a servant leader can adapt these capabilities if they don’t come naturally. For instance, leaders can make a conscious effort to listen and empathize with others in the workplace. Hold training sessions and establish mentorships to encourage the development of a “serve-first” mentality among upper management.

Servant leadership isn’t right for every organization. Determine if it’s right for yours by examining your corporate culture and existing leadership structures. If it is, work on developing leadership qualities among your managers and adopting the philosophies of servant leadership throughout ever level of your organization.